We see the market through the eyes of the consumers
Based on design analysis and market research, we create packaging that draws attention to the product, making sure that consumers find it appealing.

Knowing consumer preferences is key to success

A nice-looking label falls to the ground without a strategic foundation. Our analysis is based on documented data on consumer habits and behaviors. This gives us insights into every aspect of the behavior of the consumers related to wine buying and wine consumption.

Together with our in-house designers, the marketing team creates the right design. Our designers have a deep knowledge not only of design and printing techniques but also of strong concepts and strategic packaging. An important ability, because today’s market requires packaging that not only convinces your target group to try out the product but also leaves such a remarkable impression that the customers can recall the brand for future repurchases.

Knowing consumer preferences is key to success

A nice-looking label falls to the ground without a strategic foundation. Our analysis is based on documented data on consumer habits and behaviors. This gives us insights into every aspect of the behavior of the consumers related to wine buying and wine consumption.

Together with our in-house designers, the marketing team creates the right design. Our designers have a deep knowledge not only of design and printing techniques but also of strong concepts and strategic packaging. An important ability, because today’s market requires packaging that not only convinces your target group to try out the product but also leaves such a remarkable impression that the customers can recall the brand for future repurchases.

We can take a 360° tour around any project

The best creative people are the disciplined ones, meaning that in every creation of a new brand we will be the strategic and creative partner from concept to execution.

Market analysis

We have a thorough knowledge about the market and consumers. Which wines do already exist, how do they perform, and where are the gaps in the market? By using our access to market data, we create a product with a long life and viability.

Taste & blend

Having identified an opportunity, our sourcing team find the right wine supplier that offers wine with the desired characteristics to a set price level.

Design & packaging

When designing, we take all aspects into account, from the size and shape of the box or bottle to choosing the right paper, the right tactility, the right hotfoil, and so on.

Creating a bestseller doesn’t has to be
a hit-or-miss affair

Printed design is nothing like digital design

Just like the presentation of food on a plate, every detail influences the consumer’s perception of the product: the shape of the bottle, the name, the colours, and even the texture of the paper used on the label.